3rd NINA Asia Pacific Conference on Business Incubation and Entrepreneurship

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We are proudly to announce that Aaron Lee, our Chief Executive Officer, has been appointed to be a speaker in the 3rd NINA Asia-Pacific Conference on Business Incubation and Entrepreneurship with the panel topic of “How to start business in…”. The event was held in Le Meridien Conference Hall, Kota Kinabalu Sabah on July 27-29, 2011.

This panel was focusing on Mobile, Web-based business and Cloud (SaaS) Business, where all of the panelists and participants from across 10 countries around the world shared their experiences and opportunities.


Participated on StartUp Weekend in Malaysia

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Our CEO, Aaron Lee, is being appointed to be one of the judges for Startup Weekends Event held in Malaysia. It’s a 54-hour event where marketers, developers, product managers, designers, and startup enthusiast gathered in one place and share some ideas and experience.

Here’s a quick view about iSentric CEO on how he started up his business:

Aaron Lee

Lee Chin Wee, Aaron is the co-founder of iSentric Sdn Bhd, and he is the CEO in-charged on overseeing, managing the company’s progress and ensuring overall profitability. Since establishing the company in 2003, Aaron’s relentless drive and innovative thinking has brought the company to new heights as witness by the numerous awards, accolades and product recognitions bestowed upon iSentric such as SME Recognition Award, MSC Malaysia APICTA award,Deloitte Technology Fast 500 Asia Pacific Award, Golden Bull award and MCBC Business Excellence Award and Enterprise 50 Award. In year 2009, Aaron has been named one of the top nominees of the Ernst & Young Entrepreneur of Malaysia award under the category of Emerging Entrepreneur.

Prior to striking out on his own as an entrepreneur, Aaron cut his teeth in the IT industry by working as a consultant in Accenture, a worldwide consulting group.

Aaron is a veteran of 12 projects, 4 of which he was the team lead. His specialty in telco billing systems and revenue assurance methodology has provided long lasting value-add to his clients’ long term competitiveness and operational excellence. Clients in which he has served include Maxis, Celcom, TimeDotCom and TimeCel.

Spurred by the positive growth reports coming out of the industries, Aaron took the plunge and setup iSentric with his partner Roy Ng in the year 2003. Roy Ng is his ex-colleague in Accenture. iSentric Sdn Bhd is a Mobile Business Solution Provider that focuses on providing mobility solutions to corporate customers which includes Banks, Financial Institutions, Enterprise and Media clients. iSentric’s mobility solutions help clients identify business opportunities and enables businesses to extend their applications and information to any wireless device.

iSentric on BFM 89.9 Radio Interview

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Listen to the BFM 89.9 interview with our CEO, Aaron Lee, sharing his experiences on mobile banking and marketing solutions with Technopreneurs Association of Malaysia to help start-up companies who are interested to commercialize their business into mobile space.

Listen to it here 

iSentric Sponsorship Promotes EYLN in 2011

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Apart from being an expertise in mobile business solution areas, we are pleased to announce that iSentric has been supporting and sponsoring a project of “Entrepreneurship & Youth – A Learning Network which provided by AISEC, the world’s largest international student-run organization.

The EYLN 2011 is hoped to develop entrepreneurship skills in youth and raise their awareness towards social responsibilities which in turn creating a positive impact towards the society.

The project which held in Klang Valley area and participated by 250 youngsters locally and internationally, included activities such as workshop, road show and conference of which iSentric sponsored 20,000 SMS credit for the promotions and also a competition where we were participated as being one of the judges.

Kindly log on to the following website for more information:



iSentric Raise Its Hand and Stop Child Abuse with UNICEF, Malaysia

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As part of the society, we hereby announce that iSentric is supporting UNICEF Malaysia’s “Get on Board” campaign which aimed to stop child abuse in Malaysia.

Through iSentric Mobile Campaign and Donation service, public can send in SMS to 36188 with supporter’s name, email address, IC and specific keywords. Supporters can “Get on Board” by receiving all kind of information to prevent child abuse. For every SMS sent with format “Donate to 36188”, supporters shall be charged RM5 and iSentric has committed to donate every penny to UNICEF Malaysia.

Kindly log on to the following website for more information:




Ernst and Young Entrepreneur of the Year 2009

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CEO of iSentric, Mr Aaron Lee has been named one of the top nominees of the Ernst & Young Entrepreneur of the year 2009 Malaysia award under the category of Emerging Entrepreneur.The Top Nominees were selected by a distinguished independent panel of judges.The EOY Award Night was held on 15th December 2009 at JW Marriott Hotel Kuala Lumpur.


iSentric podcast for the Breakfast Grille, BFM 89.9

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Kindly visit the podcast link below to find out more on the interview of Mr Aaron Lee, iSentric’s CEO at BFM89.9 on 13th November 2009.


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