Our CEO, Aaron Lee, is being appointed to be one of the judges for Startup Weekends Event held in Malaysia. It’s a 54-hour event where marketers, developers, product managers, designers, and startup enthusiast gathered in one place and share some ideas and experience.

Here’s a quick view about iSentric CEO on how he started up his business:

Aaron Lee

Lee Chin Wee, Aaron is the co-founder of iSentric Sdn Bhd, and he is the CEO in-charged on overseeing, managing the company’s progress and ensuring overall profitability. Since establishing the company in 2003, Aaron’s relentless drive and innovative thinking has brought the company to new heights as witness by the numerous awards, accolades and product recognitions bestowed upon iSentric such as SME Recognition Award, MSC Malaysia APICTA award,Deloitte Technology Fast 500 Asia Pacific Award, Golden Bull award and MCBC Business Excellence Award and Enterprise 50 Award. In year 2009, Aaron has been named one of the top nominees of the Ernst & Young Entrepreneur of Malaysia award under the category of Emerging Entrepreneur.

Prior to striking out on his own as an entrepreneur, Aaron cut his teeth in the IT industry by working as a consultant in Accenture, a worldwide consulting group.

Aaron is a veteran of 12 projects, 4 of which he was the team lead. His specialty in telco billing systems and revenue assurance methodology has provided long lasting value-add to his clients’ long term competitiveness and operational excellence. Clients in which he has served include Maxis, Celcom, TimeDotCom and TimeCel.

Spurred by the positive growth reports coming out of the industries, Aaron took the plunge and setup iSentric with his partner Roy Ng in the year 2003. Roy Ng is his ex-colleague in Accenture. iSentric Sdn Bhd is a Mobile Business Solution Provider that focuses on providing mobility solutions to corporate customers which includes Banks, Financial Institutions, Enterprise and Media clients. iSentric’s mobility solutions help clients identify business opportunities and enables businesses to extend their applications and information to any wireless device.